Google Analytics, a renowned product from Google, serves as a powerful tool for analyzing and evaluating content on websites. It enables you to gain a deep understanding of your customers across different devices and platforms, allowing you to improve your marketing ROI.
Recognize your website visitors
By using Google Analytics, you gain deep insights into the behavior of your website visitors. This allows you to identify relevant content for your target audience and create relevant reports based on statistical data. The platform provides intelligent insights that help you improve ROI and anticipate future customer actions with the help of machine learning.
Integration with other tools
With the ability to connect your Analytics account with other tools such as Google Ads, you can get a comprehensive view of your search engine marketing. This makes it easier to analyze and display your campaigns directly in the Analytics platform. In addition, you can optimize your marketing performance through integrations with other Google advertising and publisher tools.
Data analysis and interpretation
How does data analysis with Google Analytics work?
To take full advantage of Google Analytics, it is necessary to integrate the special tracking code into the source code of each page to be analyzed. For more efficient handling, you can use the Google Tag Manager, which eliminates the manual integration of the code on each page. The platform collects pseudonymous information about how users interact with a page and processes this data into meaningful reports.
Costs and expansion options
What are the costs for Google Analytics?
The basic version of Google Analytics is available free of charge and offers a wide range of reporting options. The functionalities can be extended by integrating other Google products, allowing you to gain a complete understanding of your marketing efforts and improve performance.
Data received and its use
What information can you obtain from Google Analytics?
Google Analytics provides detailed information about the visitors to your website. For example, you can see which channels the visitors used to reach your site. In addition, it enables the analysis of visitor behavior by providing insights into the subpages visited and the time spent on these pages. This data can be used to gain valuable insights and improve the quality of your content. Short visit times could indicate that the content does not meet visitors' expectations or does not offer any added value.
In addition, you receive information about the geographical origin of visitors and their online times, which helps you to publish posts at times when your target group is most active. Technical details, such as the devices used by visitors, are also recorded in the statistics.
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