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SEO and SEM

SEO and SEM

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Computer it statistics side display view Converted

INTRODUCTION

In today's Web 2.0 era, corporate websites provide an important foundation for representation, customer acquisition and even the management of internal company processes, projects and structures. In particular, today's web technologies allow closer and dynamic networking with the customer, to the benefit of both sides: the company provides short paths that lead the customer to the solution in a targeted manner and at the same time receives a platform for idealized and informative self-presentation.

One of the most important aspects of achieving high visitor numbers is a broad presence on the Internet. Ideally, potential customers and other interested parties should have several points of contact or „portals“ and ways to access a company's offerings in order to find out about the products and/or services on offer. In the rarest of cases, a potential customer searches directly for the company's presence on the web, but becomes aware of the company, its products or services via detours such as a search engine query or through social connections.

A broad-based network and presence also shows that the company is aware of new media such as social networks and wants to use them. That is why we offer the following additional services:

SEO and SEM graphics on different devices

UTILIZATION OF SOCIAL NETWORKS

Social networks are the largest point of contact for people on the Internet. With around one billion users, Facebook offers an ideal platform to present the company and its products. In October 2012 alone, 600 million users accessed Facebook from mobile platforms. A presence in social networks is indispensable and should always be the focus of corporate online planning and should also be used.

  • We create a high-quality corporate presence for you in the three most important networks Facebook, Google+ and Twitter. We are also happy to submit separate offers for this. We also offer an analysis and introduction via screencast.

 

 

UTILIZATION OF BLOGGING PLATFORMS

Blogging platforms can be seen as a layer between social networks and the company website. Like a kind of news ticker, they offer information about current events and news, which is also entered by the company or its employees. Created on the right platforms, they also offer contacts to other communities.

  • Would you like your own blog or the integration of a blog or blog function into your website? Many price models are possible here. For example, if you would like an external blog that is separate from the website, based on a platform such as WordPress, we will be happy to provide you with a quote.

 

 

YOUR QUALITATIVE APPEARANCE ON THE WEB

In addition to a broad presence, the quality of the presentation is also of decisive importance. The type of platform determines the content and the expectations of the presentation. A company page on Facebook should convey a customer-oriented flair, whereas the company's own website usually conveys a serious and business-oriented feeling.

Interested parties always want to be informed about current developments and circumstances such as changes to products or new positions in the company. A website that is not updated or an unkempt blog can therefore quickly have a counterproductive effect. A presence on a social network also requires employee resources in order to respond promptly to customer questions or moderate discussions. The advantage of dynamic feedback can otherwise quickly become a dead letter and have a negative impact if, for example, the company does not respond quickly enough to inquiries or comments: The (expected) answer-and-response rate is much higher in social networks than in other places.

Since not every company can do this, we provide the following additional services:

MAINTENANCE AND MONITORING OF SOCIAL NETWORKS SOCIAL NETWORKS

 

Social networks are subject to permanent change and constant topicality. Millions of people look for news every day and adapt their field of vision accordingly. It is therefore essential for a company to constantly maintain and update its presence on social networks.

  • We can do this for you! We are happy to regularly visit your sites (Facebook, Google+, Xing) and offer flat-rate and package prices.

 

LOGICAL, COHERENT STRUCTURE OF THE WEBSITE

As already mentioned, a company's website is a kind of global business card, so a logical, coherent structure is essential. Visitors must be able to find their way around the website and extract the desired information with just a few glances and clicks.

  • We are happy to offer you an analysis of your existing website and can also revise it.

 

 

SIMPLE, CLEAR PRESENTATION OF CONTENT

Content should always be presented in such a way that a good overview is maintained even with a large amount of information and connections can be made quickly and easily. For social networks and blogs, it is therefore advisable to limit yourself to short, concise statements.

  • We are happy to offer you an analysis and also take on the implementation.

 

 

SEO/SEM

In addition to the company's own presence, marketing for the company itself is a success factor that should not be neglected. The broadest online presence at the highest quality level is reduced to absurdity if nobody can find this information. It is therefore important to market the company's own presences accordingly and to ensure that all presences can be found easily and persistently and as redundantly as possible. The following points are success factors that we can offer you as a service, but not exclusively:

PRESENCE IN EXTERNAL FORUMS/WEBSITES

An important step in online marketing is the use of specialist forums and websites. These offer interested visitors well-founded help in finding opinions and a suitable presentation platform. The same applies to job portals such as XING or GULP.

  • We find the best specialist forums and websites for you. We will be happy to create profiles for you and roast you. Get in touch with us! We can also submit separate offers for this.

 

 

ADVERTISING IN SPECIALIST WEBSITES

Another point is advertising on websites that deal with the testing of software in a particular industry. It is easy to gain publicity through such websites, as many potential customers inform themselves on such sites.

  • We will find the best advertisements for you.

 

SEARCH ENGINE RESULTS

The search results in search engines are also of enormous importance. In most cases, the first search results already decide or strongly influence the opinion of users. It is therefore essential to ensure a sufficiently good result here.

  • You can also obtain search engine customization in various granularity levels from us here.

 

 

PRESS RELEASES

An effective way with a wide reach is the product-oriented preparation and publication of press releases. Is there an outstanding innovation? A technical or process-oriented innovation? There are specialist websites with many readers who report on such things; this option should be used if it is appropriate. This must be weighed up on a case-by-case basis.

  • We will write your press release and help you with the editing and the search for suitable publication locations. Get in touch with us!

 

smadooh.com

smadooh.com

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smadooh MEDIA

- smart digital out-of–home MEDIA is the exclusive hairdressing network in Switzerland. It combines digital outof–home with artificial intelligence. Directly at the Spiegel, and thus in the customer's field of vision, mounted, generates smadooh MEDIA with its own entertainment program. Always at the cutting edge, without annoying scrolling, zapping, clicking or distraction, smadooh MEDIA adapts its content individually to the visitor.

Salon-Marketing.org open on Macbook, tablet and smartphone

smadooh MEDIA powered by Apalion

 
To the official website
Salon-Marketing.org opened on a black and a white iPhone

The use of APALION products gives your salon a young and dynamic image - perfect for attracting new customers. The use of digital signage creates new sales impulses and thus increases your turnover. Thanks to the smadooh MEDIA entertainment program, you will never run out of things to talk about with your customers - the displays also offer a wide range of applications and training opportunities. There is no longer any need to cover the entrance area or mirrors - even the exchange of product placements is now completely digital.

The distribution of advertising messages and know-how is centralized and uncomplicated with a simple mouse click and is now presented in a uniform way - even in video form! Thanks to the innovative marketing concept, you can gain new hairdressing salons, which ultimately increases the turnover of all parties involved. By gaining additional customer data, more targeted marketing measures can be introduced. There are also countless other possible uses for the displays - let us inspire you!

ASSA ABLOY browser game

ASSA ABLOY browser game

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Browser game

The ASSA ABLOY browser game was created as part of the soccer World Cup. Our team is proud to have realized this project and you can play it yourself here! Don't worry, no data is collected in this version and no newsletter is sent.

In this game, you are the goalkeeper! Drag the door closers onto one of the three doors to trigger a shot and see if you have „held“ the ball!

Implementation

The game was implemented without the use of Flash, but purely with the possibilities offered by HTML5, CSS3 and JavaScript. After a draft of the game design and the game, suitable sounds were selected to support the gameplay. The animations are deliberately kept simple and the only effects the game allows itself are the „Yeah“ and „Oooh“ for the respective hits or held balls. The lack of effects was done in favor of a truly random and physically at least comprehensible ball movement.

Features

In addition to the implementation of the actual game, a newsletter system was integrated that allows participants to take part in a prize draw. The newsletter system remembers the balls held (which incidentally have no influence on the prize draw) and then emails the data to the customer server. The newsletter system appears at the end of the game and can also be viewed and tested in our demo embedded here, but it does not send any e-mails.

Thank you very much for the pleasant and professional cooperation. Not only we, but also the customer is very satisfied with the result. Not only were we supported with the implementation, but you also provided great suggestions with your specialist knowledge. Another star for the great availability and quick implementation of changes.

Sarah Danielle Hein

ThePeopleForCommunication

Slidecast jQuery Mobile Solution

Slidecast jQuery Mobile Solution

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This project is a web application (WebApp) that makes it possible to make presentations with graphics, audio, video and even HTML elements available to a large number of interested parties at the same time. It thus follows the principle of a distributable slidecast application.

 

Definition of WebApps

 

The term is derived from the English and refers to an app(lication), i.e. applications for mobile devices that can usually be downloaded directly from the Internet via a browser integrated into the operating system and used without installation.

In principle, these are websites optimized for smartphone displays that attempt to replicate the „look and feel“ of native applications.

WebApps development

jQuery Mobile App opened on Samsung Tablet
jQuery Mobile App opened on Samsung Smartphone

Why WebApps and jQuery Mobile?

Many users have become very cautious due to the potential presence of malware in the app stores. WepApps support the user in such a way that no installation is necessary and the application has no access to the smartphone's software and hardware. In principle, these types of applications are also more secure against piracy. Because the application is located on the server and generates content dynamically, it cannot simply be copied and possibly used for fraudulent activities. With native apps, personal data could be sent on in the background without the user's knowledge. Another advantage is that the application can be called up from all devices with internet access and, for example, stored data can be accessed. To give an example, games could be started on a smartphone and then simply played on a computer without having to exchange complicated data between these devices. Well-known and proven technologies are used, guaranteeing a high level of future-proofing.

jQuery Mobile is a touch-optimized web framework for smartphones and tablets. It offers numerous support options for recognizing touches, gestures and other things. A large number of browsers are supported, and others can also be added if you have sufficient programming skills.

Why implement something new at all? There are already plenty of ways to distribute presentations.

Of course, various options already exist, such as simply distributing presentation documents by e-mail, generating PDFs or using platforms such as www.slideshare.net to use. The advantages of this new approach include the following:

 

Separate graphics and audio, no video!

 

It is often the case at conferences that the presentations are recorded and made available on the web as a video. This naturally involves a large volume of data. In addition, you almost always need additional plug-ins such as Adobe Flash Player to watch the video. Smartphones usually do not support these plug-ins, and if they do, the battery is drained in a very short time. In addition, there is sometimes no WLAN access on the move. The finished videos are usually several hundred megabytes in size. This naturally puts an enormous strain on the mobile network and can lead to very long loading times.

 

Audio files do not need to be loaded!

 

If you don't have an Internet flat rate, mobile data volume costs a lot, so you want to have the choice of which content to load. The fallback to the purely text-based view can also significantly reduce the transferred volume here.

 

No installation, no additional software

 

Can be played directly in almost any browser

 

Presentation easily definable as HTML markup in a file

 

No additional program is required to create the presentations. An online editor was planned here, which also supports HTML laymen. It should not be a problem for more experienced users to create presentations.

 

Communication through comments

 

By implementing a comment function, comments can be attached to individual slides, the entire presentation or even to statements (points in time). This allows users to hold discussions and also ask questions about specific statements.

 

Harnessing the power of the web

 

Because it is a web application and the code has been structured accordingly, it is possible to use almost all the features of the web (videos, social media - „like me button“, ...)

 

Barrier-free (screen reader)

 

A screen reader can also be used to achieve accessibility and people with hearing or visual impairments, for example, can use this form of presentation.

 

Is it possible to buy or license this solution?

 

But of course you can! We are also able to respond flexibly to your wishes and modify or expand the application according to your specifications. Simply get in touch with us Contact us.

Shopware T-Shirt Designer

Shopware T-Shirt Designer

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Shopware development

Shopware T-Shirt Designer, opened on a Microsoft Surface

For the store software „Shopware 4“ (https://www.shopware.de/), a poster designer has been developed which makes it possible to upload any motif or use an existing gallery.

Further functions are available for a selected motif, such as „Select section“, „Black/white“ or „Rotate“. Also conceived - but not implemented - was an „Add text“ function with which a customer could determine the font, color and position of the text.

The advantage of this solution was that it was not a plug-in technology, but everything was implemented using web technologies. In addition to HTML5, fallback mechanisms were also built in and Flash was only used in emergencies.

The solution was integrated into the existing software, which required in-depth intervention. This intervention was made possible with the help of additional databases or scripts. The new options are then available to a potential buyer in the detailed view of a product.