Internal linking

The importance of internal linking

This text is all about internal linking. When does internal linking make sense? Does it make sense at all? What are the advantages of using internal links and what should you pay attention to when setting links? All of these questions will now be answered in full so that you know everything there is to know about internal linking.

Questions about internal linking

Internal linking can offer many benefits when used correctly. However, it is also important to know when it is not useful to ensure an optimal user experience.

Internal links as part of on-page SEO optimization

Internal links are an essential part of on-page SEO optimization. By strategically linking within your website, you can not only improve the user experience, but also positively influence your ranking in search results.

Definition

What is an internal link?

An internal link is a link that leads, for example, in a blog post to another blog post that also belongs to the same website. This can also be a link to a product from the associated online store. For example, in a pet blog, you could include a link in a text about guinea pigs to a post about rabbits that is also part of this blog. It is also possible to include a link to the online store belonging to the blog where you offer dog food for sale in a post about the correct diet for dogs.

Application examples

Internal linking also works directly on the store's website. Category descriptions, for example, are ideal for referring to individual products in the store. For example, if you run a store for hair care products, you can link individual shampoos in the category description for shampoo as well as conditioners and hair treatments that go with the shampoos. In this way, you gently guide your customers to the products that might be of interest to them.

SEO optimization through internal linking

Introduction to on-page SEO optimization through internal linking

Internal links are a critical part of on-page SEO optimization. A well-thought-out link structure can help to improve your website's ranking in search results.

Use of meaningful anchor texts

The anchor text used for a link should be clear and precise and give the user and the search engines an indication of the content of the linked page.

Linking relevant pages

Link relevant pages within your website to provide the user with easy access to further relevant information and increase the time spent on your website.

Avoidance of dead links

Dead links or 404 errors can affect the user experience and lead to a lower ranking in the search results. Make sure that all links on your website work correctly.

Use of meaningful categories

Organize your website into meaningful categories and link within these categories to make navigation easier for the user.

Avoidance of excessive linking

Excessive linking can impair the user experience and lead to a poorer ranking in the search results. Only use relevant links and limit the number of links per page.

Linking landing pages

Link important landing pages within your website to make them more accessible to users and improve your ranking in search results.

Sensible use of internal linking

When does internal linking make sense?

Internal links are always useful if the links can provide a solution to the customer's problem. They should therefore only be considered if the linked topic or product is also relevant at that moment. It makes little sense to include a link to a shampoo in a text that deals with the composition of engine oil.

Potential of internal linking

Internal linking - if used correctly - can have incredible potential. Your customer may not even know that you also have this or that product in your range and will only get the idea to buy this product through the link. It is also possible that the customer has never heard of this product before and can immediately get an idea of this product by clicking on the direct link without having to search for it.

Correct use of internal linking

However, always make sure that you don't overdo it with the links. It can make sense to link to two or three products in a medium-length text, but the main text should still be about the actual product and provide information about it. The trick is to present the internal link as a bonus, i.e. as the icing on the cake, so to speak, without it appearing intrusive and making the customer feel overwhelmed. It takes a lot of experience and sensitivity to be able to integrate such internal links appropriately into the texts.

Contact for professional help

Commissioning SEO experts

Would you also like to take advantage of the benefits of internal links, but feel very unsure about this topic? Then you are welcome to commission the experts from our SEO agency.

Services of the SEO agency

We will be happy to create professional SEO texts for you using our specially developed software and incorporate one or two useful internal links into the texts. On request, we can also create a well-designed website for you that will rank well for your desired keywords. Do you already have a website, but it still needs a little fine-tuning and optimization? Our experts will also be happy to take on this task for you.

Further information

3. Understanding & optimizing internal links | mso digital Blog
   • This blog post provides detailed instructions on how to optimize internal linking. It covers various aspects such as menu navigation, breadcrumbs, link positioning and anchor texts. The post also offers tips on how to effectively use linkjuice and increase SEO efficiency through strategic internal linking.
   • Source: mso-digital.de
4. Internal linking & SEO: Tips + tricks - Seokratie
   • This article emphasizes the importance of internal linking for SEO. Various models and strategies for optimizing internal linking are presented, including the use of linkjuice and the placement of internal links according to the Reasonable Surfer Model. The article also provides a list of useful tools for internal linking.
   • Source: seokratie.de