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Apalion AG - Your Marketing Agency Switzerland for IT & Telecommunications. More qualified leads & RFQs thanks to data-based strategies.

IT Telekommunikation Hausanschluss

Introduction

Digital markets are changing rapidly - especially in the IT & Telecommunications sector. CIOs, CTOs and decision-makers today expect transparent, fast and data-supported communication. If you are not visible here, you will lose reach, leads and competitiveness.

Apalion AG supports you with clear positioning, performance marketing Switzerland and precise lead generation for SMEs. The digital transformation in Switzerland shows: Only those who measurable, efficient and customer-centric wins in the long term.

Our references

Red Bull logo with two fighting bulls and lettering - world-famous brand for energy drinks and extreme sports
ProSieben logo in red with iconic seven for German TV station and entertainment brand
UPC logo with colorful lotus flower and black lettering for telecommunications and Internet in Switzerland
Swiss Life logo with red symbol and Swiss cross - provider of pensions, insurance and finance
Bayer logo with green-blue circle and cross text for global pharmaceutical and life science company
WELLA logo with stylized female head in red as a symbol for professional hair care and cosmetics
Disney+ logo with stylized lettering and colored bow for Disney's streaming platform
TWINT logo with color gradient on hexagonal background - Swiss mobile payment provider
HORNBACH logo in orange with graphic symbol for DIY store, home improvement and construction projects
Allianz Cinema logo in black lettering on transparent background for event marketing and sponsoring
Sunrise logo in bright red on transparent background for local marketing campaign
Secure a free strategy meeting

10 reasons why Apalion AG is your ideal partner

1. data-based strategy

Every campaign is based on precise data analysis. We measure Uptime, latency, throughput and translate technical performance values into Clear customer benefits in IT & telecommunications.

2. in-depth understanding of the Swiss industry

We know the reality of IT providers, system integrators and telcos in Zurich, Berne, Basel, Lucerne, St. Gallen and French-speaking Switzerland.

3. fast iteration

Markets change on a weekly basis. Our processes allow us to adapt campaigns within days - instead of months.

4. multichannel orchestration

From LinkedIn campaigns to Performance Marketing SwitzerlandYour messages appear where decision-makers are currently active.

5. transparency & reporting

All measures are implemented via Dashboards made visible - including conversion rates, CAC and ROAS.

6. performance focus

The goal is not clicks, but qualified leads and RFQs, that flow directly into your B2B pipeline.

7 Creative excellence

Whether Content marketing Switzerland or social media campaignsWe combine creativity with clear performance for the IT & telecommunications industry.

8. automation & efficiency

Processes such as Lead nurturing, consent management and reporting run automatically - you save time and money.

9. proximity to the team

You will be assigned fixed contact persons who will closely support your strategy.

10. scalability

From pilot projects to international rollouts: our methods are adaptable and capable of growth.

Your fast track to a free initial consultation with one of our experts.

Short inquiry

7 + 2 =

Free of charge & without obligation. 20-30 min. initial consultation.

10 common marketingfaulty of Swiss SMEs & Solutions

  • Focus only on features, not on customer benefits - Customer benefits clearly in ROI/TCO arguments represent.

  • Missing localization (English only) - Multilingualism (DE/FR/IT) as standard.

  • No clear CTAs -Transactional CTAs such as Demo, RFQ, Free-Trial install.

  • Unclear target groups - Define and address buyer personas.

  • Too little reporting - Use KPI dashboard with leads, CAC, ROAS.

  • Data protection ignored - implement revDSG/DSGVO-compliant consent management.

  • No differentiation from competitors - Positioning via SLA, security, coverage.

  • Procurement cycles too long - Acceleration through POC/Trial offers.

  • Social media without a strategy - Plan campaigns according to a clear funnel structure.

  • Content without added value - Create evidence-based content with proof and evidence.

5 tips for achieving your goals

Use target framework

Work with SMART goals that are measurable and scheduled.

Set funnel measuring points

Define conversion steps (e.g. whitepaper download → appointment booking).

Develop a test plan

Plan monthly A/B tests and document learning effects.

Flexible budget control

Use a 70/20/10 model
(70 % Core, 20 % Test,
10 % Innovation).

5 tips for customer acquisition

Target clarity

Know exactly which target group you want to address.

80/20 principle

Concentrate resources on the most profitable target groups.

Follow-up system

Each lead needs at least 3-5 contacts.

Strong value proposition

Clear benefit arguments in CHF, not just features.

4 General tips

Introduce a reporting rhythm

Weekly KPIs, monthly strategy reviews.

Time discipline

Schedule fixed slots for acquisition and follow-up.

Distribute investment

Combine stable permanent placements with test salons

Regional trust

Use local faces or cooperations to establish personal proximity.

Best practice examples

Example 1: Social media campaign for IT providers
  • What: Awareness campaign for new cloud services.
  • Implementation: Targeted LinkedIn ads with CIO targeting.
  • Benefit: Range +20-30 %, leads +15-25 %.
Example 2: Content Marketing Switzerland for Telekom
  • What: Whitepaper on SD-WAN implementation.
  • Implementation: SEO-optimized, landing page with RFQ form.
  • Benefit: +25 % organic inquiries in 6 months.
Example 3: Influencer cooperation B2B
  • What: Partnership with tech bloggers.
  • Implementation: Blog series + webinar.
  • Benefit: Conversion rate +10-15 %.
Example 4: Digitization of customer service
  • What: Self-service portal for support requests.
  • Implementation: Integration with CRM/VoIP.
  • Benefit: Support costs -10-15 %, customer satisfaction +20 %.
Example 5: Performance Marketing Switzerland
  • What: Google Ads for fiber optic coverage in Zurich.
  • Implementation: Coverage-Check Tool + Free-Trial.
  • Benefit: More B2C leads, increased ARPU.

Overview of expected KPIs

CPL

CHF 80 - 150

CONVERSION RATE

+ 15 – 30 %

ROAS

3x - 4.5x

LAV

CHF 10'000 - 25'000

Response time CTA

≤ 24 h

Why Apalion AG?

We combine Swiss industry expertise, data-based strategies and clear transparency. Our marketing consulting brings you More leads, shorter procurement cycles and higher win rates.

Book a personal strategy meeting now - we will respond within 24 hours.

Secure strategy meeting

Business partners discuss leads and seal cooperation with a handshake in the office

Contact us

Where can we provide support?

9 + 14 =

Contact us

Phone: +41 77 431 77 42
E-Mail: info@apalion.com

Service area &languages

All of Switzerland incl. Zurich, Berne, Basel, St. Gallen, Lucerne, French-speaking Switzerland.
Languages: DE / FR / IT

Internal links

Home - Services - Industries - News - Successful partnerships - Contact us

FAQ

How long does it take until the first results are visible?

Usually 2 - 3 months, depending on budget and channel.

What is the minimum budget?

The budget required depends heavily on factors such as objectives, project scope and duration. Smaller budgets are possible for smaller pilot projects or initial tests, while larger campaigns require correspondingly more resources. Together we will find the right solution so that your budget is used optimally and the desired results are achieved.

How does onboarding work?

Kick-off workshop, target definition, data analysis and then launch of the first campaigns. 

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