Google, a name that for many is synonymous with the term „search engine“, has evolved far beyond its original boundaries. In this article, we take a detailed look at the company, its developments and its visions.
Diverse offers from Google
Google has not only established itself as the leading search engine, but also offers a variety of other services and products. Here are some of them:
- Google Analytics: A free tool for webmasters to analyze website traffic.
- AndroidThe predominant operating system for mobile devices.
- Chrome OSAn operating system that harmonizes perfectly with Google Docs, Sheets and Mail.
In addition, Google is active in the energy and mobility sectors and has a significant influence on global SEO strategies. Google's ultimate goal is to organize the world's vast information and make it universally accessible to create value for everyone.
The emergence of Google
The story of Google began in 1995 at Stanford University when Larry Page and Sergey Brin, the founders of Google, established their partnership. Originally known as „Backrub“, they developed a search engine that used links to determine the importance of individual websites on the World Wide Web. In 1998, Google was officially founded and has been headquartered in Mountain View, California ever since.
The search engine, originally called „Backrub“, quickly became a success and the company expanded rapidly, moving several times before finally settling in Mountain View in 2003. This marked a period of rapid growth, with an IPO in 2004 and the rapid development into one of the largest media companies in the world.
Google search service
From keyword search to top placement
Google has revolutionized the search service by developing an algorithm that evaluates the quality of websites based on a variety of factors, including link popularity. In order to be found in the flood of offers on the Internet, it is essential to be familiar with search engine optimization (SEO). There are numerous service providers who specialize in SEO and can optimize websites so that they can be found on the Internet.
Turbo Boosting
The ranking of a website depends heavily on its linking, as link popularity is a key criterion today. Google uses a complex algorithm that takes around 200 different ranking factors into account to evaluate websites. These algorithms are constantly optimized to deliver the best results.
Other search services
Google also offers a range of other search services that can be accessed directly on the homepage. This function bar allows users to search specifically for images, videos, news, maps, books, air travel, finance and shopping offers.
Learn more
We have some interesting articles on the subject here:
German 
English 
French 
Italian