Research & Education

Apalion AG - Your marketing agency for research & education in Switzerland. Evidence, reach, leads. Gain cooperation & talent now.

Introduction

The world of research & education is changing rapidly. Funding provider, Consortia and talents today expect not only expertise, but also clear visibility and digital excellence.

Especially in the environment of Universities, research institutes and educational institutions It is no longer enough to create good content or innovations - these must also be communicated in a visible, understandable and targeted manner.

Research partners, companies and students expect a professional presence across all channels: from scientific publications to digital platforms and social media. Visibility leads to trust, trust leads to cooperation - and collaborations are the basis for successful funding applications, technology transfer and strong talent pipelines.

Our references

Secure a free strategy meeting

10 reasons why Apalion AG is your ideal partner

1. data-based strategy

We develop every digital marketing strategy based on facts. Whether publication impact or learning outcomes - your strengths become clearly visible.

2. in-depth understanding of the Swiss industry

We know the expectations of funding institutions, universities and SMEs in Zurich, Basel, Bern and French-speaking Switzerland.

3. fast iteration

Campaigns are tested and optimized in an agile manner - from the first pilot campaign to large-scale scaling.

4. multichannel orchestration

From social media campaigns in Switzerland to content marketing in Switzerland and performance marketing in Switzerland: we network all channels efficiently.

5. transparency & reporting

You receive clear dashboards with KPIs such as leads, conversion rate or cost-per-application - always GDPR-compliant.

6. performance focus

Our work targets lead generation SMEs, funders and talent - with realistic ranges such as +15-30 % conversion rate.

7 Creative excellence

We combine storytelling with evidence: your publications, patents or awards are presented in a visually strong way.

8. automation & efficiency

With marketing automation tools, you minimize manual work and increase efficiency.

9. proximity to the team

We work closely with your teams - whether scientists, HR or funding management.

10. scalability

From pilot projects to international spin-offs: our solutions grow with your ambitions.

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Your fast track to a free initial consultation with one of our experts.

Short inquiry

Free of charge & without obligation. 20-30 min. initial consultation.

10 common marketingfaulty & Solutions

No clear target group focus - Use of personas and TRL-based clusters.
Missing database - Development of a reporting framework (leads, ROI).
Unclear CTAs - Clear calls to action such as „Request cooperation“.
Single-channel focus - Multichannel strategy incl. social media campaigns Switzerland.
Neglect of compliance - GDPR-compliant processes & consent management.

Underestimated content quality - Content Marketing Switzerland with evidence & storytelling.
No scalability - Introduce flexible tools & automation.
Lack of transparency - Monthly reports & KPI reviews.
Lack of talent approach - Targeted recruiting campaigns.
Visible too late in the competition - Early awareness campaigns & pre-launch content

5 tips for achieving your goals

Use target framework

Work with SMART goals that are measurable and scheduled.

Set funnel measuring points

Define conversion steps (e.g. whitepaper download → appointment booking).

Develop a test plan

Plan monthly A/B tests and document learning effects.

Flexible budget control

Use a 70/20/10 model
(70 % Core, 20 % Test,
10 % Innovation).

Introduce a reporting rhythm

Weekly KPIs, monthly strategy reviews.

5 tips for customer acquisition

Target clarity

Know exactly who you want to address.

80/20 principle

Concentrate resources on the most profitable target groups.

Follow-up system

Each lead needs at least 3-5 contacts.

Strong value proposition

Clear benefit arguments in CHF, not just features.

Time discipline

Schedule fixed slots for acquisition and follow-up.

Best practice examples

Example 1: Social media awareness for a university spin-off

What: Awareness campaign for a university spin-off in Switzerland.
Implementation: LinkedIn campaign with evidence focus, targeted hashtags, paid ads.
Benefit: Range +40-60 %, qualified support requests.

Example 2: Content Marketing Switzerland for research project

What: Visibility campaign for a research cluster in the field of agricultural and food safety.
Implementation: Whitepaper, blog series, newsletter cooperation.
Benefit: Leads +20-30 %, higher visibility in French-speaking Switzerland.

Example 3: Influencer cooperation in the EdTech sector

What: Campaign to raise awareness for an EdTech start-up.
Implementation: Collaboration with education experts on YouTube & LinkedIn.
Benefit: Conversion rate +15-25 %, more pilot users.

Example 4: Digitization of the recruiting process

What: Talent acquisition campaign for a further education academy.
Implementation: Automated funnels with landing pages and retargeting.
Benefit: Applicant numbers +30-40 %, lower time-to-hire.

Example 5: Performance Marketing Switzerland for funding programs

What: Acquisition campaign for a life science consortium.
Implementation: Google Ads on B2B keywords, targeted landing pages.
Benefit: CAC lowered, ROI +10-20 %.

Overview of expected KPIs

LEADS PER MONTH

15 – 40

CONVERSION RATE

+ 15 – 30 %

CPL

CHF 150 - 300

ROMI

2x - 4x

LTV

CHF 5'000 - 8'000

Why Apalion AG?

Because we combine Swiss industry knowledge, digital marketing strategy and transparency. Our marketing consultancy focused on research & education Switzerland guarantees you measurable added value: more qualified requests, stronger talent pipelines and faster results.

Book a personal strategy meeting now - we will respond within 24 hours.

Secure strategy meeting

Business partners discuss leads and seal cooperation with a handshake in the office

Contact us

Phone: +41 77 431 77 42
E-Mail: info@apalion.com

Service area &languages

All of Switzerland incl. Zurich, Berne, Basel, St. Gallen, Lucerne, French-speaking Switzerland.
Languages: DE / FR / IT

Internal links

Home - Services - Industries - News - Successful partnerships - Contact us

FAQ

How long does it take until the first results are visible?

Usually 2 - 3 months, depending on budget and channel.

What is the minimum budget?

The budget required depends heavily on factors such as objectives, project scope and duration. Smaller budgets are possible for smaller pilot projects or initial tests, while larger campaigns require correspondingly more resources. Together we will find the right solution so that your budget is used optimally and the desired results are achieved.