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INTRODUCTION

In today's Web 2.0 era, corporate websites provide an important foundation for representation, customer acquisition and even the management of internal company processes, projects and structures. In particular, today's web technologies allow closer and dynamic networking with the customer, to the benefit of both sides: the company provides short paths that lead the customer to the solution in a targeted manner and at the same time receives a platform for idealized and informative self-presentation.

One of the most important aspects of achieving high visitor numbers is a broad presence on the Internet. Ideally, potential customers and other interested parties should have several points of contact or „portals“ and ways to access a company's offerings in order to find out about the products and/or services on offer. In the rarest of cases, a potential customer searches directly for the company's presence on the web, but becomes aware of the company, its products or services via detours such as a search engine query or through social connections.

A broad-based network and presence also shows that the company is aware of new media such as social networks and wants to use them. That is why we offer the following additional services:

SEO and SEM graphics on different devices

UTILIZATION OF SOCIAL NETWORKS

Social networks are the largest point of contact for people on the Internet. With around one billion users, Facebook offers an ideal platform to present the company and its products. In October 2012 alone, 600 million users accessed Facebook from mobile platforms. A presence in social networks is indispensable and should always be the focus of corporate online planning and should also be used.

  • We create a high-quality corporate presence for you in the three most important networks Facebook, Google+ and Twitter. We are also happy to submit separate offers for this. We also offer an analysis and introduction via screencast.

 

 

UTILIZATION OF BLOGGING PLATFORMS

Blogging platforms can be seen as a layer between social networks and the company website. Like a kind of news ticker, they offer information about current events and news, which is also entered by the company or its employees. Created on the right platforms, they also offer contacts to other communities.

  • Would you like your own blog or the integration of a blog or blog function into your website? Many price models are possible here. For example, if you would like an external blog that is separate from the website, based on a platform such as WordPress, we will be happy to provide you with a quote.

 

 

YOUR QUALITATIVE APPEARANCE ON THE WEB

In addition to a broad presence, the quality of the presentation is also of decisive importance. The type of platform determines the content and the expectations of the presentation. A company page on Facebook should convey a customer-oriented flair, whereas the company's own website usually conveys a serious and business-oriented feeling.

Interested parties always want to be informed about current developments and circumstances such as changes to products or new positions in the company. A website that is not updated or an unkempt blog can therefore quickly have a counterproductive effect. A presence on a social network also requires employee resources in order to respond promptly to customer questions or moderate discussions. The advantage of dynamic feedback can otherwise quickly become a dead letter and have a negative impact if, for example, the company does not respond quickly enough to inquiries or comments: The (expected) answer-and-response rate is much higher in social networks than in other places.

Since not every company can do this, we provide the following additional services:

MAINTENANCE AND MONITORING OF SOCIAL NETWORKS SOCIAL NETWORKS

 

Social networks are subject to permanent change and constant topicality. Millions of people look for news every day and adapt their field of vision accordingly. It is therefore essential for a company to constantly maintain and update its presence on social networks.

  • We can do this for you! We are happy to regularly visit your sites (Facebook, Google+, Xing) and offer flat-rate and package prices.

 

LOGICAL, COHERENT STRUCTURE OF THE WEBSITE

As already mentioned, a company's website is a kind of global business card, so a logical, coherent structure is essential. Visitors must be able to find their way around the website and extract the desired information with just a few glances and clicks.

  • We are happy to offer you an analysis of your existing website and can also revise it.

 

 

SIMPLE, CLEAR PRESENTATION OF CONTENT

Content should always be presented in such a way that a good overview is maintained even with a large amount of information and connections can be made quickly and easily. For social networks and blogs, it is therefore advisable to limit yourself to short, concise statements.

  • We are happy to offer you an analysis and also take on the implementation.

 

 

SEO/SEM

In addition to the company's own presence, marketing for the company itself is a success factor that should not be neglected. The broadest online presence at the highest quality level is reduced to absurdity if nobody can find this information. It is therefore important to market the company's own presences accordingly and to ensure that all presences can be found easily and persistently and as redundantly as possible. The following points are success factors that we can offer you as a service, but not exclusively:

PRESENCE IN EXTERNAL FORUMS/WEBSITES

An important step in online marketing is the use of specialist forums and websites. These offer interested visitors well-founded help in finding opinions and a suitable presentation platform. The same applies to job portals such as XING or GULP.

  • We find the best specialist forums and websites for you. We will be happy to create profiles for you and roast you. Get in touch with us! We can also submit separate offers for this.

 

 

ADVERTISING IN SPECIALIST WEBSITES

Another point is advertising on websites that deal with the testing of software in a particular industry. It is easy to gain publicity through such websites, as many potential customers inform themselves on such sites.

  • We will find the best advertisements for you.

 

SEARCH ENGINE RESULTS

The search results in search engines are also of enormous importance. In most cases, the first search results already decide or strongly influence the opinion of users. It is therefore essential to ensure a sufficiently good result here.

  • You can also obtain search engine customization in various granularity levels from us here.

 

 

PRESS RELEASES

An effective way with a wide reach is the product-oriented preparation and publication of press releases. Is there an outstanding innovation? A technical or process-oriented innovation? There are specialist websites with many readers who report on such things; this option should be used if it is appropriate. This must be weighed up on a case-by-case basis.

  • We will write your press release and help you with the editing and the search for suitable publication locations. Get in touch with us!