Marketing for real estate agents

We plan with funnel measurement points (impression → click → lead → qualified owner contact → mandate → sale).
Thanks to UTM standards, consent-compliant tracking architecture and Performance Marketing Switzerland we are constantly optimizing.
Result: transparent costs per owner contact (CPEK) and comprehensible pipeline value.
You can see what works - in real-time dashboards and clear reports.

We combine Google & Microsoft Ads, Meta & TikTok, LinkedIn (for B2B networks), Display, YouTube and Content Marketing Switzerland (Blog & Guide).
Organic visibility via local SEO, Google Business Profiles and regional landing pages strengthens the Marketing agency Zurichpresence as well as Bern, Basel, St. Gallen, Lucerne and French-speaking Switzerland.
This allows you to reach owners in the search phase as well as in the latent consideration phase.
Benefits: broader reach, more contacts and a stronger brand.

„Everyone does free evaluations“ - we sharpen your Unique Value Propositione.g. performance-based marketing plans, clear deadlines, regional sales stories, independent expertise.
Creation (ads, videos, landing pages) brings Differentiation to the point: Why you sell faster, safer and with less stress.
Result: higher CTR, better conversion rate, more appointment requests.

Hypotheses, A/B tests, weekly optimization cycles.
We test speeches (e.g. „Inheritance“, „Divorce“, „Moving abroad“) and creative hooks per region.
Within 4-8 weeks we recognize patterns and scale winning assets.
Benefits: accelerated learning curve, decreasing CPEK, more stable lead quality.

You receive dashboards with leads, costs, appointment rate and mandate rate - per channel and region.
Our Marketing consulting Translates data into actions: Move budget, sharpen messages, customize landing pages.
No „black box“ feeling, but jointly supported decisions.
This creates trust and predictability.

Automated lead routes into the CRM (e.g. HubSpot, Pipedrive), Follow-up workflows and nurturing sequences.
Owners receive appropriately timed content (guides, case studies, market reports).
You save time, increase contact quality and make use of inquiries that would otherwise go to waste.
Especially for SMES decisive when Lead generation SME and support run in parallel.

Short paths, clear responsibilities, accessible project management.
We work in German, French and Italian and are familiar with regional particularities.
With Apalion, you not only have an agency, but also a tangible sparring partner.
The result: better briefings, faster implementation, fewer frictional losses.

Whether one region or ten: we roll out functioning setups in a controlled manner.
Standardized playbooks ensure quality, local adaptations ensure relevance.
In this way, your acquisition engine grows sustainably and predictably.
Ideal for franchise models or broker networks (B2B Marketing Switzerland).

We communicate realistic bandwidths: e.g. +15-30 % Conversion rate, -10-25 % CAC (costs per acquisition) after the optimization phase or +20-40 % qualified owner contacts depending on the region and initial situation.
These ranges are Evidence anchor and arise from methodology, learning curve and clean attribution.
This makes marketing calculable and sales-oriented.
Your advantage: more objects for sale, less chance.

• What was done? 6-part blog series + PDF guide, distributed via email & LinkedIn.

• How implemented? Content Marketing Switzerland with SEO briefings, internal links to Services and Contact us.

• Benefit: +20-35 % organic traffic in 3-5 months, increasing quality of inquiries.

• What was done? Cooperation with regional micro-influencers (architecture, housing, construction).

• How implemented? Authentic stories about the sales process, CTAs about the consultation.

• Benefit: Reach in new target groups, +15-30 % engagement, additional 5-10 qualified leads/month.

• What was done? Introduction of Pipedrive + email automations.

• How implemented? Lead scoring, appointment links, reminders, DSG-compliant processes.

• Benefit: +10-25 % closing rate in the first call, fewer leaks in the funnel.

• What was done? 60-second explanatory videos: „7 mistakes when selling a house in Bern“.

• How implemented? YouTube in-stream + remarketing, landing page with case studies.

• Benefit: Low CPM, +20-40 % brand searches, more direct inquiries.