Industry & mechanical engineering
Apalion AG - Marketing agency Switzerland for industry & mechanical engineering. More RFQs, higher win rates, predictable utilization.
Introduction
The industrial & mechanical engineering sector in Switzerland thrives on precision, innovation and international Competitiveness.
However, even state-of-the-art technologies only develop their full potential when they become visible on the market.
In today's digital transformation, decision-makers expect efficient, data-based and transparent information to back up complex investment decisions. This is precisely where Apalion AG comes in as the leading marketing agency in Switzerland.
10 reasons why Apalion AG is your ideal partner
1. data-based strategy
We develop marketing strategies that are consistently geared towards key figures such as ROI (Return on Investment) and TCO (Total Cost of Ownership). Swiss industry and machine builders benefit from clearly measurable results that fill your pipeline sustainably.
2. in-depth understanding of the Swiss industry
Our team knows the specific challenges of precision machines: µm tolerances, cycle times, OEE (Overall Equipment Effectiveness) and integration requirements (e.g. OPC UA, MES, ERP). We speak the language of your customers.
3. fast iteration
We test, measure and optimize campaigns continuously. Instead of rigid annual plans, we rely on flexible sprints that allow us to adapt quickly to market conditions.
4. multichannel orchestration
Your target groups are active on LinkedIn, in specialist portals and on search engines. We orchestrate paid media, content marketing Switzerland, social media campaigns Switzerland and PR measures to create an effective overall picture.
5. transparency & reporting
You receive clear dashboards with the key figures that really count: Leads, conversion rate, CAC (Customer Acquisition Cost) and LTV (Customer Lifetime Value).
6. performance focus
Whether RFQs, demos or application consultations: We optimize campaigns for real business goals instead of clicks. Typical outcomes: +15-30 % conversion rate, +20-25 % qualified leads in industry and mechanical engineering.
7 Creative excellence
Technology also requires emotion. We create visual concepts and storytelling that appeal to engineers and buyers alike.
8. automation & efficiency
We reduce your support costs with marketing automation: from lead scoring and nurturing emails to automated follow-ups.
9. proximity to the team
You have fixed contacts in Zurich, St. Gallen or Lausanne. We work closely with your sales and engineering departments.
10. scalability
From SMEs to multinational OEMs - we scale strategies so that growth can be planned and resources used efficiently.
Your fast track to a free initial consultation with one of our experts.
Short inquiry
Free of charge & without obligation. 20-30 min. initial consultation.
10 common marketingB2B errors and how to avoid them
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Unclear positioning - Formulate clear USPs, differentiated and tailored to your industry.
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Only technical data, no benefit arguments - Making the business case & ROI visible for decision-makers in purchasing.
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Lack of digital visibility - SEO & performance marketing Switzerland with industry keywords.
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No social media presence - LinkedIn campaigns with relevant content for decision-makers in the industry.
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Too little evidence - Case studies with anonymized data & key figures.
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Long reaction path - Automated lead response within 24 hours.
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No funnel monitoring - Tracking the conversion journey from click to completion.
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Neglected follow-ups - Systematic nurturing with CRM integration.
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Focus only on CH-DE - Multilingualism (DE/FR/IT) for the whole of Switzerland.
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No focus on data protection - revDSG/GDPR-compliant consent management.
5 tips for achieving your goals
Use target framework
Work with SMART goals that are measurable and scheduled.
Set funnel measuring points
Define conversion steps (e.g. whitepaper download → appointment booking).
Develop a test plan
Plan monthly A/B tests and document learning effects.
Flexible budget control
Use a 70/20/10 model
(70 % Core, 20 % Test,
10 % Innovation).
Introduce a reporting rhythm
Weekly KPIs, monthly strategy reviews.
5 tips for customer acquisition
Target clarity
Know exactly who you want to address.
80/20 principle
Concentrate resources on the most profitable target groups.
Follow-up system
Each lead needs at least 3-5 contacts.
Strong value proposition
Clear benefit arguments in CHF, not just features.
Time discipline
Schedule fixed slots for acquisition and follow-up.
Best practice examples
Example 1: Social media campaign for mechanical engineers
- What: LinkedIn campaign with whitepaper download.
- Implementation: Targeting of engineering leads in Zurich & Basel.
- Benefit: +20 % RFQs, higher visibility in decision-making circles.
Example 2: Content marketing for precision engineering
- What: Technical article on µm tolerances & automation.
- Implementation: Publication in blog/knowledge & specialist portals.
- Benefit: +30 % organic visibility, more demo requests.
Example 3: Influencer cooperation in B2B
- What: Collaboration with industry experts.
- Implementation: Video interviews & field reports.
- Benefit: Credibility, conversion rate +15-20 %.
Example 4: Digitalization in customer service
- What: Introduction of automated nurturing emails.
- Implementation: CRM integration, follow-up within 24 hours.
- Benefit: Lead processing faster, closing rate +10-15 %.
Example 5: Lead generation via Performance Marketing Switzerland
- What: Google Ads for special machines.
- Implementation: Focus on keywords „RFQ mechanical engineering Switzerland“.
- Benefit: CAC lowered, predictable pipeline established.
Overview of expected KPIs
LEADS PER MONTH
20 – 50
CONVERSION RATE
+ 15 – 30 %
ROAS
3x - 5x
CAC
CHF 500 - 1'500
LTV
CHF 50'000 - 250'000
Why Apalion AG?
As a Zurich marketing agency with national reach, we know the special features of industry and mechanical engineering. We combine technical industry knowledge with digital marketing strategy, create transparency and deliver measurable results.
Contact us
Contact us
Phone: +41 77 431 77 42
E-Mail: info@apalion.com
Service area &languages
All of Switzerland incl. Zurich, Berne, Basel, St. Gallen, Lucerne, French-speaking Switzerland.
Languages: DE / FR / IT
Internal links
Home - Services - Industries - News - Successful partnerships - Contact us
FAQ
How long does it take until the first results are visible?
Usually 2 - 3 months, depending on budget and channel.
What is the minimum budget?
The budget required depends heavily on factors such as objectives, project scope and duration. Smaller budgets are possible for smaller pilot projects or initial tests, while larger campaigns require correspondingly more resources. Together we will find the right solution so that your budget is used optimally and the desired results are achieved.
How does onboarding work?
Kick-off workshop, target definition, data analysis and then launch of the first campaigns.
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