Food industry
Apalion AG - Your marketing agency Switzerland. Especially for the food industry: Sell-in, listings, B2B marketing, digital strategies & more.
Introduction
The food industry is caught between the poles of innovation, Regulation and fierce competition. Especially in Switzerland, where quality and origin play a central role, professional marketing determines success in the B2B sell-in and end customer market.
Digital strategies make it possible to reach buyers in food retail, distributors and food service partners in a targeted manner, Trust and at the same time Making premium product ranges tangible for D2C too.
The digital transformation is shifting customer expectations: data-based communication, efficiency and transparency are now mandatory.
10 reasons why Apalion AG is your ideal partner
1. data-based strategy
We combine market data, sales figures and POS insights to develop well-founded strategies. This significantly increases your listing chances (+15-25 % higher response rates) in the food industry.
2. in-depth understanding of the Swiss industry
We understand the specific requirements of the Swiss food industry - from LMIV to allergen declarations. This means we speak the language of category management and purchasing.
3. fast iteration
Campaigns are continuously tested and optimized. The first measurable improvements in leads and sales data can be seen within a few weeks.
4. multichannel orchestration
We combine traditional B2B channels with social media campaigns in Switzerland and D2C e-commerce. This ensures demand pull and increases repurchase rates.
5. transparency & reporting
Clear dashboards show CAC, conversion rates and ROAS. You always know which measures are working in the food industry.
6. performance focus
Our goal: leads, RFQs and listings. We focus on key figures that bring direct revenue and sales benefits.
7 Creative excellence
From packaging storytelling to POS material - creative concepts make your brand visible and differentiate you from the competition.
8. automation & efficiency
Marketing automation enables efficient lead-nurturing processes and shortens the time to decision.
9. proximity to the team
Our team is approachable, quickly accessible and speaks German, French and Italian - for the whole of Switzerland.
10. scalability
From SMEs to international corporations in the food industry: our methods are scalable and grow with your needs.
Your fast track to a free initial consultation with one of our experts.
Short inquiry
Free of charge & without obligation. 20-30 min. initial consultation.
10 common marketingfaulty & Solutions
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Lack of clear target group focus - Develop precise personas (purchasing, category manager, food service).
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Insufficient evidence (IFS, HACCP) - Actively communicate certificates & standards in the sell-in.
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No sales data for demand pull -integrate POS data and use it in the pitch.
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Neglect of cold chain/OTIF - Integrate proof of delivery capability into marketing.
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Too much B2C, too little B2B - Balanced strategy with sell-in as the core and D2C as a supplement.
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Unclear CTAs - Concrete actions: Sample, data sheet, listing discussion.
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Missing content in several languages - Content in DE/FR/IT for the Swiss market.
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No data protection concept - Integrate consent management in accordance with revDSG/GDPR.
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Lack of transparency - Disclose KPIs, ranges instead of vague promises.
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No internal link - Link services, cases and knowledge.
5 tips for achieving your goals
Use target framework
Work with SMART goals that are measurable and scheduled.
Set funnel measuring points
Define conversion steps (e.g. whitepaper download → appointment booking).
Develop a test plan
Plan monthly A/B tests and document learning effects.
Flexible budget control
Use a 70/20/10 model
(70 % Core, 20 % Test,
10 % Innovation).
Introduce a reporting rhythm
Weekly KPIs, monthly strategy reviews.
5 tips for customer acquisition
Target clarity
Know exactly who you want to address.
80/20 principle
Concentrate resources on the most profitable target groups.
Follow-up system
Each lead needs at least 3-5 contacts.
Strong value proposition
Clear benefit arguments in CHF, not just features.
Time discipline
Schedule fixed slots for acquisition and follow-up.
Best practice examples
Example 1: Social media campaign for premium chocolate
- What: Awareness & D2C-Trial
- Implementation: Influencer content + lead ads
- Benefit: Range +40 %, trial rate +20-25 %
Example 2: Content marketing Switzerland for beverage producer
What: Knowledge articles on sustainability
Implementation: Blog + Whitepaper
Benefit: Leads +15-20 % in the B2B sector
Example 3: Influencer cooperation for confectionery
- What: Co-creation with food bloggers
- Implementation: Recipes & Tastings
- Benefit: POS sale +10-15 %
Example 4: Digitization of customer service
- What: Self-service for sample orders
- Implementation: Online portal
- Benefit: Time saving -20 %, customer satisfaction +25 %
Example 5: Lead generation via Performance Marketing Switzerland
- What: Targeted Google Ads
- Implementation: RFQ forms & retargeting
- Benefit: CAC lowered, higher completion rate
Overview of expected KPIs
LEADS / RFQ's
+20 – 30 %
CONVERSION RATE / SELL-IN
+ 15 – 25 %
ROAS
3.5x - 5x
D2C
+10 – 20 %
LTV
+15 – 30 %
Why Apalion AG?
Because we combine Swiss industry knowledge, data-driven methods and creative excellence. Because we are rooted in Zurich, but active throughout Switzerland (Bern, Basel, St. Gallen, Lucerne, French-speaking Switzerland). And because we Transparent results that create real added value for your company.
Contact us
Contact us
Phone: +41 77 431 77 42
E-Mail: info@apalion.com
Service area &languages
All of Switzerland incl. Zurich, Berne, Basel, St. Gallen, Lucerne, French-speaking Switzerland.
Languages: DE / FR / IT
Internal links
Home - Services - Industries - News - Successful partnerships - Contact us
FAQ
How long does it take until the first results are visible?
Usually 2 - 3 months, depending on budget and channel.
What is the minimum budget?
The budget required depends heavily on factors such as objectives, project scope and duration. Smaller budgets are possible for smaller pilot projects or initial tests, while larger campaigns require correspondingly more resources. Together we will find the right solution so that your budget is used optimally and the desired results are achieved.
How does onboarding work?
Kick-off workshop, target definition, data analysis and then launch of the first campaigns.
German 
English 
French 
Italian