Building trade

Marketing agency Switzerland for the construction industry: more tenders, higher award rates, predictable sales. Apalion AG - digital, transparent, efficient.

Construction industry Large construction site

Introduction

The Building trade in Switzerland is facing major challenges: Deadline pressure, cost control, compliance with standards and an increasingly complex tendering system. At the same time, the expectations of clients, planners and the public sector are increasing.

This is precisely where Apalion AG Marketing agency Switzerland to: We develop digital marketing strategies that increase your visibility at Tenders and secure qualified RFQs (Requests for Quotation), thereby improving your acceptance rate in the long term.

The digital transformation is also changing the rules of the game in the construction industry: A data-based approach, transparent processes and measurable results are the key to success.

Our references

Secure a free strategy meeting

10 reasons why Apalion AG is your ideal partner

1. data-based strategy

We develop marketing solutions based on reliable data and market analyses. So you not only achieve greater visibility, but also qualified tenders with greater relevance.

2. in-depth understanding of the Swiss industry

With a focus on Building trade we know the mechanisms of submissions, standards (DIN/EN/CE) and the requirements of the public sector. This knowledge shortens your learning curve and reduces risks.

3. fast iteration

Markets change. With agile test and optimization cycles, we adapt campaigns in weeks instead of months - and thus ensure fast sell-through.

4. multichannel orchestration

Whether performance marketing Switzerland, content marketing Switzerland or social media campaigns Switzerland - We combine the channels optimally to reach your target groups multiple times.

5. transparency & reporting

Clear dashboards, regular reports and comprehensible KPIs give you full control at all times - from lead generation to return on advertising spend (ROAS).

6. tried and tested lead generation

From the initial search query to the invitation to tender: we design funnels that pick up the relevant decision-makers in the construction industry - purchasing, R&D, planners, project managers.

7 Creative excellence

Technical information can be presented in an appealing way. With Content Marketing Switzerland and storytelling, we not only show that you meet standards - but that you are Added value create.

8. automation & efficiency

Through digital tools (e.g. BIM data integration, marketing automation) we reduce costs and at the same time increase the impact of your campaigns.

9. proximity to the team

You have a dedicated contact person. Our team provides you with personal support and ensures that strategies are consistently implemented and optimized.

10. scalability

Whether you are a local construction company or an international supplier, our strategies grow with you - from regional projects to multinational framework agreements.

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Your fast track to a free initial consultation with one of our experts.

Short inquiry

Free of charge & without obligation. 20-30 min. initial consultation.

10 common marketingfaulty of Swiss SMEs & Solutions

Pure word-of-mouth acquisition - Digital visibility through Performance Marketing Switzerland & LinkedIn campaigns.
Unclear differentiation - Content Marketing Switzerland with clear positioning (e.g. deadline security, ESG evidence).
Neglect of standards - Communication of DIN/EN/CE conformity and occupational safety standards in marketing.
No lead qualification - Automated lead scoring systems for submissions.
Lack of transparency - Dashboards with KPIs: Leads, CAC (Customer Acquisition Cost), ROAS.

Address too late - Early targeting in the planning and tendering phases.
No multilingualism - Campaigns in DE/FR/IT for nationwide reach.
Isolated channels - Integration of social media, SEO and email marketing.
Lack of evidence - Make ESG/EPD evidence, references and outcome ranks visible.
No post-processing - Follow-up system for all RFQs and tenders.

5 tips for achieving your goals

Use target framework

Work with SMART goals that are measurable and scheduled.

Set funnel measuring points

Define conversion steps (e.g. whitepaper download → appointment booking).

Develop a test plan

Plan monthly A/B tests and document learning effects.

Flexible budget control

Use a 70/20/10 model
(70 % Core, 20 % Test,
10 % Innovation).

Introduce a reporting rhythm

Weekly KPIs, monthly strategy reviews.

5 tips for customer acquisition

Target clarity

Know exactly who you want to address.

80/20 principle

Concentrate resources on the most profitable target groups.

Follow-up system

Each lead needs at least 3-5 contacts.

Strong value proposition

Clear benefit arguments in CHF, not just features.

Time discipline

Schedule fixed slots for acquisition and follow-up.

Best practice examples

Example 1: Social media for construction suppliers

What: LinkedIn campaign for building materials.
Implementation: Content with project references, ESG certificates.
Benefit: Range +25-35 %, more RFQs.

Example 2: Content marketing Switzerland for general contractors

What: Blog series on BIM projects.
Implementation: Technical article + whitepaper.
Benefit: +20 % Visibility for submissions.

Example 3: Influencer cooperation in the construction industry

What: Cooperation with industry experts.
Implementation: Interviews, specialist podcast.
Benefit: Stronger confidence, +15-25 % leads.

Example 4: Digitization of customer service

What: Self-service portals for RFQs.
Implementation: Automated forms.
Benefit: Less administrative effort, +20 % processing speed.

Example 5: Lead generation via performance marketing

What: Google Ads on submission keywords.
Implementation: Precise targeting + landing pages.
Benefit: CAC lowered, acceptance rate increased.

Overview of expected KPIs

LEADS PER MONTH

20 – 40

CONVERSION RATE

+ 15 – 30 %

ROAS

3x - 4.5x

CPL

CHF 150 - 250

LTV

CHF 50'000 - 150'000

Why Apalion AG?

Apalion AG combines industry knowledge, data expertise and digital creativity. We understand the dynamics of the construction industry and develop strategies that will Increase visibility, improve your acceptance rate and secure your project pipeline in the long term.

Book a personal strategy meeting now - we will respond within 24 hours.

Secure strategy meeting

Business partners discuss leads and seal cooperation with a handshake in the office

Contact us

Phone: +41 77 431 77 42
E-Mail: info@apalion.com

Service area &languages

All of Switzerland incl. Zurich, Berne, Basel, St. Gallen, Lucerne, French-speaking Switzerland.
Languages: DE / FR / IT

Internal links

Home - Services - Industries - News - Successful partnerships - Contact us

FAQ

How long does it take until the first results are visible?

Usually 2 - 3 months, depending on budget and channel.

What is the minimum budget?

The budget required depends heavily on factors such as objectives, project scope and duration. Smaller budgets are possible for smaller pilot projects or initial tests, while larger campaigns require correspondingly more resources. Together we will find the right solution so that your budget is used optimally and the desired results are achieved.