Chemical industry

Apalion AG - Your marketing agency Switzerland for the chemical industry: data-based, transparent, efficient. More qualified RFQs & long-term customers.

Introduction

The Chemical industry is a mainstay of the Swiss economy - and at the same time a highly competitive B2B market.
Today, customers from research, production and purchasing expect precise information, transparent evidence and a digital presence that creates trust.

With the digital transformation in Switzerland, the requirements are increasing: Efficiency, compliance and a data-based approach decide whether a provider makes it onto the vendor list - or is overlooked.

Our references

Secure a free strategy meeting

10 reasons why Apalion AG is your ideal partner

1. data-based strategy

We develop a digital marketing strategy, based on clear data and validated key figures. This enables you to achieve more qualified RFQs and increase your Win rate by +15-25 %.

2. in-depth understanding of the Swiss industry

We know the Chemical industry and their regulatory framework conditions: TDS, SDS, REACH, ISO 9001/14001, enabling us to address your target customers - R&D, purchasing, production - in their language.

3. fast iteration

We use agile processes to test campaigns, messages and channels iteratively. In this way, budgets are used efficiently, typical Mispersion decreases by 20-30 %.

4. multichannel orchestration

From Content Marketing Switzerland from LinkedIn campaigns to performance marketing in Zurich, Basel or St. Gallen: we combine the channels into a coherent overall picture.

5. transparency & reporting

We supply you with auditable reportsLeads, RFQs, conversion rate, costs per lead. Every step is traceable - compliant with revDSG/GDPR with consent management.

6. performance focus

Our goal: more leads, better ROAS (return on ad spend) and predictable sales. We typically increase the conversion rate in B2B chemical projects by +20-30 %.

7 Creative excellence

We translate complex topics visually and textually in such a way that decision-makers are convinced. No jargon, but comprehensible added value.

8. automation & efficiency

Whether Leadnurturing, email automations or reporting dashboards: we create systems that make processes easier and deliver consistent results.

9. proximity to the team

Our location in Switzerland guarantees proximity and personal support. We speak your language - in German, French and Italian.

10. scalability

Whether you are an SME or a large corporation: our solutions grow with your needs - from the first Social Media Campaigns Switzerland to global multichannel strategies.

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Your fast track to a free initial consultation with one of our experts.

Short inquiry

Free of charge & without obligation. 20-30 min. initial consultation.

10 common marketingfaulty in the chemical industry & Solutions

No focus on compliance issues (REACH, CLP) - Integrate content with proof (TDS/SDS, certificates) in a clearly visible manner.
Unclear target group approach - Create buyer personas (R&D, purchasing, production) and tailor campaigns to them.
Product only, no benefit -Benefit communication: emphasize trials, samples, application support.
Too many channels at the same time - Prioritization: Test 1-2 core channels, then scale.
No measurable KPIs - Define standard KPIs (leads, conversion rate, CAC).

Missing localization - Communicate throughout Switzerland, multilingual (DE/FR/IT).
Unclear data usage - Implement consent management in accordance with revDSG/GDPR.
Neglect of content - Specialist articles & cases for visibility in search engines.
No follow-up system - Use automated follow-up processes (CRM, e-mail).
Focus on price instead of value - Value selling: emphasize quality, supply chain, ESG transparency.

5 tips for achieving your goals

Use target framework

Work with SMART goals that are measurable and scheduled.

Set funnel measuring points

Define conversion steps (e.g. whitepaper download → appointment booking).

Develop a test plan

Plan monthly A/B tests and document learning effects.

Flexible budget control

Use a 70/20/10 model
(70 % Core, 20 % Test,
10 % Innovation).

Introduce a reporting rhythm

Weekly KPIs, monthly strategy reviews.

5 tips for customer acquisition

Target clarity

Know exactly who you want to address.

80/20 principle

Concentrate resources on the most profitable target groups.

Follow-up system

Each lead needs at least 3-5 contacts.

Strong value proposition

Clear benefit arguments in CHF, not just features.

Time discipline

Schedule fixed slots for acquisition and follow-up.

Best practice examples

Example 1: Social media campaign for watch retailers

WhatAwareness campaign for Limited Edition.
Implementation: Instagram reels, paid ads, hashtag strategy.
Benefit: Range +40-50 %, waiting list for launch.

Example 2: Content marketing Switzerland for Manufaktur

What: SEO-optimized blog series on heritage & crafts.
Implementation: Specialist articles, interviews, internal linking.
Benefit: +20-30 % organic traffic, higher trust.

Example 3: Influencer cooperation in Zurich

What: Influencer cooperation with specialist bloggers
Implementation: Product tests & reviews
BenefitConversion rate +15-20 %

Example 4: Digitalization of the service process

What: Digitization in customer service
Implementation: Chatbot + self-service portal
Benefit: Support costs -10-15 %, customer satisfaction +20 %

Example 5: Lead generation via Performance Marketing Switzerland

What: Lead generation via Performance Marketing Switzerland
Implementation: Google Ads in Zurich & Basel
Benefit: CAC lowered, completion rate improved

Overview of expected KPIs

LEADS / RFQ's

+20 – 40%

CONVERSION RATE

+ 15 – 30 %

ROAS

3x - 4x

CAC

-10% to 20%

LTV (Customer Lifetime Value)

+10% – 25%

Why Apalion AG?

Apalion AG combines Swiss industry expertise, data-based strategies and practice-oriented implementation. We guarantee transparent processes, clear reports and close support. Our goal: predictable sales, more qualified RFQs and stable framework agreements for our customers in the chemical industry.

Book a personal strategy meeting now - we will respond within 24 hours.

Secure strategy meeting

Business partners discuss leads and seal cooperation with a handshake in the office

Contact us

Phone: +41 77 431 77 42
E-Mail: info@apalion.com

Service area &languages

All of Switzerland incl. Zurich, Berne, Basel, St. Gallen, Lucerne, French-speaking Switzerland.
Languages: DE / FR / IT

Internal links

Home - Services - Industries - News - Successful partnerships - Contact us

FAQ

How long does it take until the first results are visible?

Usually 2 - 3 months, depending on budget and channel.

What is the minimum budget?

The budget required depends heavily on factors such as objectives, project scope and duration. Smaller budgets are possible for smaller pilot projects or initial tests, while larger campaigns require correspondingly more resources. Together we will find the right solution so that your budget is used optimally and the desired results are achieved.