Car dealerships

More leads for car dealerships with Apalion AG: test drives, service appointments, financing. Switzerland-wide, data-based & transparent.

Introduction

Car dealerships are under enormous competitive pressure today. Customers expect digital transparency, simple appointment bookings and flexible Financing models. Only those who consistently generate their leads online and digitally map the entire sales and service process will remain fit for the future.

The digital transformation in Switzerland clearly shows that efficiency, trust and a data-based approach are the key success factors for car dealerships.

Our references

Secure a free strategy meeting

10 reasons why Apalion AG is your ideal partner

1. data-based strategy

We develop every campaign based on real customer data to increase conversion rates for car dealerships in a targeted manner (+15-30 % Range).

2. in-depth understanding of the Swiss industry

Our team knows the dynamics of the Swiss automotive market (B2C & B2B fleets). This ensures relevance and proximity.

3. fast iteration

Test-Learn-Optimize - we continuously adjust campaigns to increase budget efficiency and ROAS (Return on Ad Spend).

4. multichannel orchestration

From social media campaigns in Switzerland to content marketing and Google Ads: we interlink all channels for maximum reach.

5. transparency & reporting

You receive clear dashboards: leads, cost per lead (CAC) and conversion rates. No black box, but comprehensible results.

6. performance focus

Primary goal: measurable lead generation for car dealerships and higher F&I quotas. We optimize for availability, test drive bookings and service appointments.

7 Creative excellence

Our creative department creates appealing campaign images and storytelling that builds trust and emotionally engages customers.

8. automation & efficiency

Lead nurturing, emails, CRM connection - automated for more efficiency and less manual work.

9. proximity to the team

As a marketing agency in Zurich, we provide you with personal support - advice, workshops, marketing consulting, direct contacts.

10. scalability

From regional SMEs to national car dealerships: our strategies grow with your requirements.

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Your fast track to a free initial consultation with one of our experts.

Short inquiry

Free of charge & without obligation. 20-30 min. initial consultation.

10 common marketingfaulty from Swiss car dealers & Solutions

Unclear target group approach - Develop buyer personas, define customer journeys.
No lead qualification - Use CRM-supported processes for hot leads.
Outdated websites - Mobile-optimized, GDPR/ revDSG-compliant landing pages.
Non-transparent prices - Clearly communicate live inventory and leasing/financing rates.
Missing CTAs - Direct calls to action: Test drive, financing, workshop.

Too many channels without focus - Performance Marketing Switzerland with clear priorities.
No reporting - Dashboard with KPIs (ROAS, CAC, conversion rate).
Neglected aftersales - Advertise workshop appointments, warranties, trade-ins.
Lack of trust - Integrate ratings, manufacturer certificates, guarantees.
No B2B strategy - Address fleet requests separately.

4 tips for achieving your goals

Use target framework

Work with SMART goals that are measurable and scheduled.

Set funnel measuring points

Define conversion steps (e.g. whitepaper download → appointment booking).

Develop a test plan

Plan monthly A/B tests and document learning effects.

Flexible budget control

Use a 70/20/10 model
(70 % Core, 20 % Test,
10 % Innovation).

4 tips for customer acquisition

Introduce a reporting rhythm

Weekly KPIs, monthly strategy reviews.

Time discipline

Schedule fixed slots for acquisition and follow-up.

Distribute investment

Combine stable permanent placements with test salons

Regional trust

Use local faces or cooperations to establish personal proximity.

4 General tips

Target clarity

Know exactly which target group you want to address.

80/20 principle

Concentrate resources on the most profitable target groups.

Follow-up system

Each lead needs at least 3-5 contacts.

Strong value proposition

Clear benefit arguments in CHF, not just features.

Best practice examples

Example 1: Social media campaign

What: Facebook/Instagram Ads for new car offers
How: Geotargeting, lookalike audiences, test drive CTA
Benefit: +20-25 % range, more showroom visits

Example 2: Content Marketing Switzerland

What: Blog posts on leasing tips
How: SEO-optimized, internal link to services
Benefit: More visibility, organic leads

Example 3: Influencer campaign

What: Collaboration with car bloggers
How: Test reports, social proof
Benefit: Confidence building, +15-20 % leads

Example 4: Digitalization of aftersales

What: Online workshop booking
How: CRM interface → Calendar
Benefit: +30 % more service appointments

Example 5: B2B lead generation

What: Fleet leasing campaign for SMEs
How: LinkedIn Ads, landing page
Benefit: Qualified RFQs, plannable capacity utilization

Overview of expected KPIs

LEADS PER MONTH

+15 – 30 %

CONVERSION RATE

+ 15 – 30 %

ROAS

3.5x - 5x

CAC

CHF 150 - 250

LTV

CHF 5'000 - 10'000

Why Apalion AG?

Because we combine Swiss industry knowledge, data-based strategies, individual support and absolute transparency for car dealerships. This ensures more qualified leads, higher closing rates and higher after-sales revenue.

Book a personal strategy meeting now - we will respond within 24 hours.

Secure strategy meeting

Business partners discuss leads and seal cooperation with a handshake in the office

Contact us

Phone: +41 77 431 77 42
E-Mail: info@apalion.com

Service area &languages

All of Switzerland incl. Zurich, Berne, Basel, St. Gallen, Lucerne, French-speaking Switzerland.
Languages: DE / FR / IT

Internal links

Home - Services - Industries - News - Successful partnerships - Contact us

FAQ

How long does it take until the first results are visible?

Usually 2 - 3 months, depending on budget and channel.

What is the minimum budget?

The budget required depends heavily on factors such as objectives, project scope and duration. Smaller budgets are possible for smaller pilot projects or initial tests, while larger campaigns require correspondingly more resources. Together we will find the right solution so that your budget is used optimally and the desired results are achieved.